Sergio Laskin

Creating visually appealing and functional packaging solutions to enhance the appeal and marketability of products in these industries: 1. Food Supplements: packaging for dietary supplements, vitamins, and wellness products that conveys health and trustworthiness. 2. Restaurants: Crafting packaging for takeout and delivery orders that reflect the brand identity and ensure food remains fresh during transit. 3. Food and Beverage: Designing packaging for a wide range of food and beverage products, from snacks to beverages. The focus is on making the product stand out on shelves or in e-commerce medias. 4. Home Goods: Creating packaging for various household products, from cleaning supplies to home decor. The emphasis is on aesthetics and functionality, ensuring the packaging enhances the consumer experience.

Visual content Adding right visuals to ecommerce content keeps your audience engaged. To support brand message and aesthetic - each product would have visual content (photo/video) to be used on amazon, website, social media. A food and still life photographer that strives to capture the simple everyday moment with a sense of wonder and rich painterly color. Passion for food and food culture works in conjunction with joy of photographing it.

1. Brand statement (2 hour session of forming the brand statement). Within 2-3 hour session we come up with brand statement that consists of 6 attributes: a. General - how would you describe brand b. Culture - inner culture of a brand/company. c. Users - only positive description of a user, how we want to see him . d. Voice - voice of brand’s communication. e. Emotional benefits - what client gets from interacting with our brand. f. Value - what is real value for our client. This is where we send you the creative brief. 2. Brand design - Looking at existing logo, colors, fonts. Agency presents 3 concepts. First concepts would be presented in black and white so you can evaluate only the logo itself, it’s initial idea. Once the logo direction is picked, we move on to playing with fonts, colors and icon. Final step - branding elements (pantone colors, web colors, logo structure). 3. Packaging design - 3 sketches, final print dielines. Once the logo, basic brand elements are finalized - agency works on packaging concepts, making basic mockups and showing design direction. Once client chooses the direction - agency works on final dielines. 3 rounds of editing are included. In short: 1.1 Branding - Logotype, icons, and /or a mark or symbol - Typographic system; Color palette 1.2 Brand Applications - product/label; outer carton design 1.3 Digital communication guidelines and templates for social media. 1.4 Secondary packaging design (boxes, bags, stickers, paper sheets, thank you note card, envelopes…etc) 1.3 Brandbook