Extensis Universal Type Server Lead Nurturing Email Series Design
The email series was designed to walk viewers through series of font management educational materials in order to generate quality leads for sales team.
Solutions
- Have continuity and consistence in design to be recognizable as a series
- The Email template was built to be responsive in Hubspot.
- Use of illustrations to make them look unique but consistent enough
Result
- Successful email campaign with quality clicks
- Increased downloads of the guide



