A typographic design that focuses on a more experimental display font will attract the viewer's attention and keep them wondering about legibility.
The design itself can be any word, and depending on how long it is, it may take longer time to complete, as it's a lot of finetuning and spacing out each and every corner.
The deliverables can be in any format. I start my work in vectors in Illustrator, and depending on the required size, I import it into Photoshop and texture it. But before getting into it, the vectoring process takes most of the time, as I will finesse the details, look and legibility back and forth with the client. The client can also choose the textures and desirable colours as we work through them.
The whole process may take from a couple of days up to a week.