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Brand design is a creative process used to establish the distinctive identity of a business or product, making it recognizable and memorable. This process involves a series of strategic steps, from defining visual identity elements like logos, colors, and typography to narrating the brand's story and shaping the consumer experience. Effective brand design forges a strong connection with customers, helping the brand stand out in a competitive market and leave a positive impression.

Poster design is an art form aimed at effectively conveying information, messages, and art in a visually appealing manner. Posters can serve various purposes, from announcing events to promoting products. Designers carefully select elements such as colors, typography, graphics, and visuals to grab the viewer's attention and help them understand the intended message. A good poster design communicates information clearly and compellingly while encouraging the audience to take action.