Raluca Diaconu

Your logo isn't just a graphic; it's the visual representation of your brand's identity and values. As a seasoned designer, I understand the significance of crafting a logo that speaks volumes about your business. Whether you're a startup looking to make a splash or an established business in need of a refresh, I'll tailor each design to reflect your unique personality and vision. The process starts with a brief I will provide, for a better understanding of your business, desires, purpose. The second step is sending you 3 logo options, carefully crafted, with 3 different styles that still perfectly encapsulate the look of your brand. If there are any minor changes for the logo you will choose, like color for example, I will happy provide other color schemes. Finally, I will send you the logo in all needed formats, rgb, cmyk, pngs and vectors.

I specialize in transforming businesses into unforgettable brands. Your brand is more than just a logo; it's the sum total of your values, personality, and story. As a passionate brand strategist, I'm dedicated to creating cohesive and impactful brand identities that resonate with your audience and leave a lasting impression. From visual elements like logos, colors, and typography to messaging, tone of voice, and brand guidelines, I'll ensure every aspect of your brand speaks with clarity and consistency. Whether you're launching a new venture or looking to revitalize your existing brand, my personalized approach will help you stand out in a crowded marketplace.

Your brand is constantly evolving, and sometimes it's essential to refresh and realign to stay relevant and resonate with your audience. As a seasoned rebranding strategist, I understand the delicate balance between honoring your brand's heritage and embracing the opportunities for growth and innovation. From conducting in-depth brand audits and market research to developing a comprehensive rebranding strategy and implementing the new identity across all touchpoints, I'll guide you through every step of the process with care and expertise. Whether you're undergoing a merger, expanding into new markets, or simply looking to modernize your brand, my rebranding solutions will breathe new life into your business and reignite your connection with your audience.

Your brand's visual elements play a crucial role in making a memorable impression on your audience, and keeping them relevant is essential for continued success. As a skilled designer with a keen eye for trends and aesthetics, I understand the importance of balancing timeless elements with contemporary design principles. Whether your brand needs a subtle refinement or a complete visual overhaul, I'll work closely with you to understand your goals, values, and target audience to create a refreshed visual identity that speaks directly to your audience.

A well-designed catalogue is not just a collection of images and descriptions—it's a powerful sales tool that captivates your audience and drives conversions. From layout design to imagery selection and copywriting, I'll ensure that every aspect of your catalogue is meticulously crafted to grab attention and inspire action. Whether you prefer a traditional print catalogue or a digital version for online distribution, I'll tailor the design to suit your needs and objectives.

In today's digital world, a strong social media presence is essential for engaging with your audience and building brand awareness—and compelling visuals are key to standing out in the crowded social landscape. From creating branded templates and graphics to designing custom posts and stories, I'll help you craft a cohesive and visually appealing presence across all your social channels. Whether you're promoting products, sharing updates, or engaging with your community, I'll ensure that your social media visuals are not only aesthetically pleasing but also strategically designed to drive engagement and achieve your goals.

Packaging is more than just a container—it's the first impression your product makes on customers, and it's my passion to ensure that impression is unforgettable. With a focus on both form and function, I'll design packaging that not only stands out on the shelf but also enhances the overall customer experience.

A brand book is your guidebook, outlining the principles, personality, and promise of your brand. From defining your brand's mission, vision, and values to establishing guidelines for visual elements, tone of voice, and messaging, my brand books are meticulously crafted to empower your team and partners to represent your brand with confidence and coherence.