Some people struggle to visualise products from sample swatches and catalogue images, to assist with this Wren challenged us with building an online tool for their website. It had to replace their current one and feature their vast product range, including all their doors in all colours and finishes along with a selection of handles, worktops, splashbacks, wall colours and floor options.
Building on our R&D experience of product configurators we began working on a pioneering, interactive 360° configurator which allowed customers to rotate their view to look at what they were configuring and also meant that the size could easily fill a whole screen so was more immersive. With three different kitchen types and billions of possible combinations this was a complex one to engineer.