To celebrate Halloween, Québec agency Les Évadés set out to personalize it's logo to render it more monstrous than ever.
___
The campaign included a 30 second video spot and a set of looping animations.
The promotion was distributed on social networks, garnering the attention from the editors at INFOPRESSE and was selected in a lineup of the best Halloween spots alongside major brands such as Burger King, Sports Experts and Loto Québec.
CREDITS
Client: Les Évadés
Creative Director: Charles Gagnon
Creative Director: Charles Gagnon
Art Director: Dorian Coureau
Design: Rachel Baril
Copywriter: Sylvain Thomin
Illustrator: Mirabolle
Animation: Andre Navarre