To celebrate Halloween, Québec agency Les Évadés set out to personalize it's logo to render it more monstrous than ever.

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The campaign included a 30 second video spot and a set of looping animations.

The promotion was distributed on social networks, garnering the attention from the editors at INFOPRESSE and was selected in a lineup of the best Halloween spots alongside major brands such as Burger King, Sports Experts and Loto Québec.

Client: Les Évadés
Creative Director: Charles Gagnon

Art Director: Dorian Coureau

Design: Rachel Baril

Copywriter: Sylvain Thomin

Illustrator: Mirabolle

Animation: Andre Navarre