First project goal was, naturally, a compelling logo. In our conversations the client established that she wanted pink and brown to be her main colors, and a worn, "shabby-chic" appearance. Other than that, she wasn't sure. Getting to know her more as an individual and having followup conversations led me to propose drafts pretty close to what we finally got. The final image has a bug mascot with a sassy smirk. The crossed scissors both invoke a jolly roger with the bug's head while simultaneously communicating the nature of the service being performed. The distressing is flexible and dynamic as long as the core image remains.
The logotype is a combination of characters from two typefaces, along with some tweaks to the letterforms and spacing. Primarily built from Superclarendon, the type has been supplemented with the "k" and the "u" characters from Denial2 Regular based on how the ascender ("k") and the tail ("u") suggest cutting tools that may be used in a salon. Denial2 Regular has a smaller x-height, so sizing adjustments needed to be made to those letterforms to make them integrate visually with the characters from Superclarendon.
Other edits: The right serif on the leg of the "k" was connected to the serif on the stem of the following "B;" the tail stroke of the "R" was dropped below the baseline to cradle the "o" a bit and balance the descender on the "g;" overall kerning was hand nudged to create a more unified appearance.
The ear of the "g" was a happy accident with its resemblance to a bug's antennae.