We knew from customer feedback that the pack was difficult to open and product delivery was an issue. I wanted to address these attributes in the redesign of the primary pack.
I reduced the width, raised the shoulders and virtually eliminated the neck, facilitating product delivery. I prototyped and tested various materials that were softer and rounded the edges to allow the pack to be comfortably tucked into a jog bra strap or the waistband of running shorts. The triangular shape of the top allowed athletes to open the pack with their teeth or sweaty hands while in sport.
Overall result: reduced package materials, better product delivery and easy opening, better user experience.