Sigré Frat Party
This tongue-in-cheek design is made to appeal to young male consumers who desire healthy, full and shiny hair. Tying in a popular and aspirational lifestyle approach to the actual benefits of the ingredients presents a strong product development initative. In gearing toward a more refined youthful demographic, a traditional German bottle shape is used along with custom caps. The graphics are clean and simple, while honoring a Greek life-meets-artisan crafted beer approach. To make the purchasing experience more appealing, this 4 Pack conveniently contains the shampoo, conditioner and two styling products.