CASE STUDY: WOMEN IN DIGITAL BRAND IDENTITY
CHALLENGE: Logo development was requested for the newly formed L’Oréal’s Women in Digital networking group. This organization was formed by women working in digital marketing, technology and IT functions of the beauty industry to provide a forum for sharing recognition, testing and recruitment with their peers.
SOLUTION: Taking into consideration the importance of appealing to the core female audience, I brainstormed logo concepts, placing emphasis on the networking benefit of the organization. The icons are clean and bold, making them adaptable for communication across all media platforms – web, mobile and print.
Icon Exploration
