Front Side
These recipe cards are a lighter, more playful take on The Hotel Hershey's traditional branding. I had our pastry chef pipe some whipped cream onto a green screen and I took pictures of it. Then I drew the gradients, added the logo and typeset, and placed the whipped cream in Photoshop. Finally, I felt some sprinkles were in order, so I drew them in using Illustrator.
Sample Back Side
The back side was printed in four colors, including this tone of purple.
