For this campaign, photographer Alessandra Kila worked in full CGI. Collaborating closely with creative director Mathias Wilke and Recom Farmhouse's London studio, a world of striking colours was created, in which the cars are irradiated by unexpected hues.
Against the backdrop of a pristine white studio, we employed sculptural installations made of dichroic glass to create beautiful spectrums of colour. The kaleidoscopic nature of the glass has created the perfect medium to symbolise the freedom of being yourself whilst using the car, evoking a journey of emotions.
Take a look at how we did it here:
Photographer: Alessandra Kila
Creative Director: Mathias Wilke
Agency: Antoni
Art Buyer: Negin Ghanizadeh
CGI Artist: Recom Farmhouse London
Post Artist: Recom Farmhouse London
Agency: Antoni
Art Buyer: Negin Ghanizadeh
CGI Artist: Recom Farmhouse London
Post Artist: Recom Farmhouse London
Check back shortly for a fascinating peep behind the scenes!
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More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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