Daybreak Diner. I am really excited about this piece. This project started through a place of passion. I have been learning the art of food styling for the past couple of years, and I would say 90% of the projects that I have been fortunate enough to work on have been client projects. While I have been able to interject my opinion and take my liberties with how the food should be represented and paired with at times a majority of the times the concept, look, and feel is already established according to some sort of brand standards or the creative direction that they have followed in the past. So the idea of big, bold and new is sometimes polarizing to a client/audience. After all, they are the client and how they want to represent their brand is the best way to do it since it is, again, their brand. While this is the way of the world, when I got some free time in between projects I was able to work with the photographer to work on this exciting and more on-trend photograph style. I have been wanting to play around with light and push the envelope on how hard you can make shadows or how much room you have to push colors and I new that this diner scene would be perfect. I created this concept as sort of a way to play with food and the emotions it can bring. All too much is the bacon "to" perfect and the eggs magically white with no crispy eggs. I wanted to show something closer to real. Extra crisp bacon, a runny egg yolk, a greasy knife and coins scattered, the check crumpled up altogether on the same table to take you back to those nights you ran amok as a kid and just wanted to “do hood rat stuff with my friend(s)”. A greasy spoon hometown diner at 5am after a long night out with friends creating memories was the nostalgic emotion I was hoping to evoke.
Daybreak Diner
Published:

Daybreak Diner

Published: