La5 contacted us for the event of the opening of Cupra‘s new Headquarters in Martorell, for which they prepared an event also launching their new cars for 2020.
We created all the visual content showing the core materials of the brand.We produced a Projection Mapping on the facade of the building, a Light Show and a Keynote.
We created all the visual content showing the core materials of the brand.We produced a Projection Mapping on the facade of the building, a Light Show and a Keynote.
As intro of the event, Tigrelab created an impactful graphic video together with a light show, synchronized to the music and visuals.
For the reveal of the new Cupra Leon 2020, Playmodes created a roof lighting together with the original music, accompanied by our visuals making a powerful entrance.
Moreover, for the reveal of the E-Racing we prepared a video presenting the passage from motor to electric racing car.
We divided the event in 5 parts, each part represented by a texture: cobalt, electric carbon fiber, copper and the main material of the building: concrete, dark and clear.
For the reveal of the new Cupra Leon 2020, Playmodes created a roof lighting together with the original music, accompanied by our visuals making a powerful entrance.
Moreover, for the reveal of the E-Racing we prepared a video presenting the passage from motor to electric racing car.
We divided the event in 5 parts, each part represented by a texture: cobalt, electric carbon fiber, copper and the main material of the building: concrete, dark and clear.
On this occasion, we created a looping projection mapping onto the two facades of the building, finding the ideal angle for trompe l’oeil effects. Filling with light almost 486 square meters with 11 projectors.We needed to create huge 16K animations in CGI, rendered with Redshift.
