CoCo is a new brand of pastry and sweets.
Letters of logo are inspired by dessert in the shape of a circle which client make. Sweets are colorful, so I colored each letter with different color. Background colors are simply, brown for chocolate, and light yellow for vanilla. The logo itself was used to create patterns. As the logo itself originated from a circle and a semicircle, it was logical that the business card be in circle shape. This is the moment where the idea of making business card looks like a cookie was born. Upper half of the back of business card is colored to look like vanilla glaze, and the pattern is for colorful decoration. Rest of space is painted in brown, so we got chocolate cookie with vanilla glaze and colorful decoration.

CoCo Branding
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CoCo Branding

Visual identity designed for dessert brand CoCo. Simple and colorful.

Published: