HomeCredit
An international consumer finance provider that empowers underserved customers with little or no credit history
#BattingForIndia
Entered 2020 and we found ourselves battling with a pandemic. Unable to go about the usual daily schedule, most of us were bound by the four walls of our homes. However, a significant part of Home Credit's audience were the essential service providers, i.e., delivery personnel, healthcare workers, housekeeping staff, drivers, etc., and they were still serving the community as the frontline workers. While their work allowed little room for entertainment, the lockdown snatched away their primary source of entertainment - Cricket. Love for Cricket was something that united them with their employers, made them feel like one big team.
Home Credit took it upon itself to remind them that we still are one team. As we fight against COVID-19, be it indoors or outside, we still are "Batting for India". And, we are still rooting for India's victory!
We picked up elements from Cricket and related them with precautionary measures to be followed during the lockdown.
Putting on the helmet before entering the field became the mask.
Hitting a six translated to staying 6 feet apart.
20 overs of T20 turned into washing hands for 20 seconds.
Hitting a six translated to staying 6 feet apart.
20 overs of T20 turned into washing hands for 20 seconds.
Moodboard
