Enriquece Mulher - Brand Identity
The goal was to create a brand that would represent the rise of women in their field, after complete business management.
The challenge was to create a brand that brought Exclusivity, Complexity and Irreverence in the first impact. Bringing the concept of the Goddess Ashtalakshmi - The divinity of wealth in Hindu culture was the primary basis for this project to be born. Since goddesses represent powerful archetypal symbols, already intrinsic in our subconscious through the energy of that deity. I abused colors that vibrate with the brand, emanating this energy of power and wealth in a simple way, the symbol brought the expansion in its forms using as an grid an octagram in which is the symbol that represents this goddess, in sacred geometry.
