'EKKO inspires you to use your voice to leave a positive impact on our planet. We retail Eco-friendly sportswear that’s both sustainable for the earth while still performing to your needs. EKKO aims to provide a choice for the conscious consumers.'

The brief for this project was to create a brand identity for a new Eco-friendly sportswear retailer. For the project, I was to come up with a name, tagline, identity and activation campaign. I decided to go in the direction of being loud and powerful as one might feel while working out to portray the drive needed to make more conscious choices for the world we live in.