NEIRO is a Japanese inspired music festival that has a goal of bridging the cultural gap between the West and the East.

The brief for this project was to create a brand and visual identity for a new electronic dance music (EDM) festival with a Japanese inspired visuals that is aimed at young adults both in the West and East, creating an interest for both audience. 

On the issue of Orientalism, I chose to explore one of the branches of Orientalism, Techno-Orientalism, as my starting point. The goal was to create an aesthetic that celebrated technological progress in the East rather than a dehumanizing perspective often placed upon the image of the East.

To have a better feel for the Instagram account you can check it out @neiro_festival!