As a new brand, they had required 3 working apps, a dashboard for the administrator, and a landing page to serve for their website.

1. To establish a landing page in accordance to the brand

2. To ensure proper visual language that would be understood by the target audience

3. To ensure a consistency in terms of quality and ease of navigation

1. Using Visual Elements that would not alienate the target audience and would encourage them to navigate through the page.

2. A lack of references since the client has no history of collateral.

3. Enabling users who may not be able to read with a way to navigate through, using a visual language.

1. Emphasis on colour blocks to separate each section, making things easier to distinguish.

2. Having fun micro-interactions to enable the user to navigate through the landing page.

3. Using a standardised font in order to ensure proper readability and consistency.

We had to map out the entire landing page and have wireframes in order to navigate through the webpage. Once we had done that, it was a complicated to and fro process to find the right design lanauage to fill the draft, the colour scheme, and the design elements that would accompany the text. Interactive Design was key as we didn't want much of the website to have static elements.