People of Love
For 'The People of Love'-community we designed the branding and website. It's a community where people talk about life and share their vision and stories about how to take the most out of it. It's about feeling love, sharing happiness, showing fear and also about the more hard and sad moments in life. It's all about emotions, which became the foundation of the brand.
People
'The People of Love' is obviously all about 'People' and 'Love'. 'People' because it's a community. A community where people come together. One of their goals is to expand this community and create a big group of people who have a positive mindset and love life. This group of people is could be visualized as an heat map (see image by TomTom below), which is slowly spreading over the world.
Love
As said, 'love' is the keyword. When you're feeling love, your body is heating up. When you're feeling sad, your body is cooling down. As you can see in the images below (by Lauri Nummenmaa), it looks like a heat map. Your body heat depends of how you're feeling.
Here we come at the concept of the visual brand we created for them, based on emotions and the structure of a body and crowd heat map.
Client: People of Love
Design: Marten Kuipers, Mark Toonen
