Goura Shala is a Yoga studio in Belo Horizonte, Brazil, with an approach that goes beyond physical practice. The studio needed a brand and visual identity.

The challenge for creating the concept of this brand was to make the counterpoint between an ancestral and primitive atmosphere and the current times, in a modern and urban brand. The idea was to refer to Indian aesthetics, without losing connection with the city, where people seek balance through ancient practices. Together with the brand, we developed the studio's website and other promotional materials.