COVID 19 Campaign | Wafra | Nymbl Digital

COVID-19 Campaign for

Context

Wafra Food Supply had collaborated with Ghyana Pharmacy to help provide sanitation during the outbreak of the COVID-19 outbreak. They had taken the initiative to provide complimentary masks with their deliveries.

awareness corona COVid design graphic design masks social media

Objectives

1. To establish a creative that seemed genuine and authentic.

2. To enable users to udnerstand the intentions of the creative and not mistake it for an advertisement.

3. To bring about a sense of optimism during the times of COVID 19.

Obstacles

1. The Brand is an infrastructure based organisation, and does not have a visual mascot/identifiable visual that is human like.

2. Matching the sentiment and emotion that people were collectively facing during the COVID 19 outbreak.

3. Not coming across as disingenuous.

Solutions

1. Emphasis personalising the brand, and using a person or human face.

2. Using a colour scheme that seemed welcoming and personal without coming across as aggresive, thus adhering to shades of blue and green.

3. Using a font (Raleway) that seemed in tune with what the brand already associated itself with and still seemed different from other creatives it had engage in before.

Creative Direction & Process

We had already known this was for social awareness, and that the copy would have to be the main focus for the deliverable. We had to find out ways to use a graphical element that adds to the copy and is a representation of the intention of the brand. We had gone through 2 main iterations before locking in on the final design.

Concept 1 : Biker

We had taken the approach of using a man on a bike with a mask in his hand as it seemed more personal and would give of a door to door experience. However since this did not match up with the client's actual way of operation we had decided to go against it.

Concept 1 : Man on Truck

A delivery via truck seemed more in tune with the client's infrastructure, and so with variations in colour scheme, placement, and tone, we had finally come to a design that seemed genuine and as per client expectations.