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NYT's Australia Subscription Campaign

Nuno Silva
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art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
Australia Subscription Campaign

The New York Times has content that is unexpected and enjoyable to read.

We wanted this campaign to show Australian readers that the paper cover a breadth of topics, held up to the same quality standards as the hard news report.

We wanted to drive brand perception and increase conversion by positioning the product as a source that has more to offer than just serious, hard news.
Illustration: Minkyung Lee | Copywriting: Matt Kaiser
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
Sketches for initial direction
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
art direction branding Creative Direction digital ILLUSTRATION marketing campaign Email graphic design
NYT's Australia Subscription Campaign
Published:
Nuno Silva's profile

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Nuno Silva's profile
Copenhagen, Denmark

NYT's Australia Subscription Campaign

Marketing Campaign for The New York Times

Published:

Creative Fields