Social Media Creatives | QuestMath | Nymbl Digital

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Social Media Posts for QuestMath

Context

QuestMath is an after-school math program developed by IIT/IIM alumni focused on helping your child master math through

concept visualization, mental math skills, and application & word problems.

During my time as the in-house Graphic/Motion Designer & Video Editor at Bangalore based Creative Agency startup, Nymbl Digital,

I was assigned to conceptualise the first set of creatives that began the relationship between the client and the agency.

Objectives

1. To establish a design language for the brand that is universal, simple, and comprihensable.

2. To find a way to make the content easy to understand without heavy jargon.

3. To make maths courses for children seem interesting and approachable.

Obstacles

1. QuestMath is not the only horse in town, other players in this field include Kumon, for starters.

2. QuestMath had to have a premium feel without too many things intruding the design language, minimal elements with maximum effect.

3.QuestMath had to be perceived as an intelligent brand, and of a certain eclectic taste, to distinguish itself from the swarm of it's contemporaries.

Solutions

1. Emphasis on making learning fun, and approachable.

2. Using a quadratic colour scheme, which consists of 4 contrasting colours.

3. Using a Standardised font (Roboto) for most of the copy and specialised font (The Absolute, Futura Kindergarten, etc) to emphasise different moods and tones for each creative.

Creative Direction & Process

Rough Drafts and Iterations were made and deliberated upon in-house before final decisions were made.

Thankfully, the client had agreed with the direction we had went for, and only suggested hygienic changes (font size, logo size, the standard stuff).

Each Creative had gone through it's own brainstorming process based on the copy and the message we wanted to convey with the design.

A brief, along with rough drafts, inspirations, and logical references are given below.

Make Sense of Numbers

When I was a child I used to play with Lego and was endlessly fascinated with how they were of so many sizes and colours. I was also in awe at how combining them would form new blocks, structures, and shapes. The idea to use Lego, a childhood memory of many children seemed fit since it would add a tinge of nostalgia and would make the creative seem like it knows what it's talking about. The idea seemed to work at first go,

and thus the creative for Make Sense of Numbers had formed.

Movie of the Month

For Movie of the Month, we had dabbled with the idea of a Netflix UI esque aesthetic before abandoning it quickly, along with variations of an official film poster with the accompanying text on the sides. We had finally decided on using the image as the centre piece, and forming text around it, to give the creative more purpose and meaning, and the photo itself is a striking image, adding to the creative.

Short Term Solution

We had discussed how we had seen so many movies and cartoons where the kid in school had to repeatedly write his mistake on the board so as to not make it again. We had also deliberated on the concept of how putting something to paper cements an idea much stronger as compared to memory or it being jotted down on a phone. The chequered lines of the page had brought back memories of when we first dabbled with the ideas of the multiplication table, and other basic math concepts. We had taken many iterations to find a font that looks like a child had written it. After various designs of slight alterations, we had finally found the perfect mood and tone for Short Term Solutions.