In December 2019 I signed up for CatchAFire, seeking a volunteer project, and was almost immediately contacted by the American Cancer Society. An annual fundraising event needed digital assets to explain and promote the event to Tri-State CEOs. They wanted something with a sci-fi feel to it, very modern, something to appeal to forward-thinking business people and to stress the theme of the event, "Advancing The Breakthrough".
The client provided me with examples from past years including their least and most favorite. Initially I provided multiple cover options, with this design winning out. I used gently edited ultra-close up images of cells, and a bright green, blue, and white color scheme to evoke the sci-fi feel the client wanted, and stuck with a single clean, modern sans-serif typeface throughout.
Typeface: Futura PT
The client provided me with examples from past years including their least and most favorite. Initially I provided multiple cover options, with this design winning out. I used gently edited ultra-close up images of cells, and a bright green, blue, and white color scheme to evoke the sci-fi feel the client wanted, and stuck with a single clean, modern sans-serif typeface throughout.
Typeface: Futura PT
Colors: #17e888 - Bright Green
#ffffff - White
