This is my Broken Board Food Truck design. The concept behind the logo is a broken skateboard because most skaters tend to break their boards while doing insane tricks. Further, I chose this color scheme because I wanted to create an edgy look without it being too in the user’s face. I also wanted the food truck to seem friendly so that young skaters aren’t intimidated to order food from the food truck.

For the Broken Board Food Truck’s mobile application, I wanted to use the same company to expand more on the mobile design of the app. I wanted to make sure the design for the mobile app is cohesive with the rest of the brand. Here the user would be able to order food online and pick it up at the food truck.