ZSL AND UK AID MATCH
FOR PEOPLE FOR WILDLIFE
POP-UP CARNABY STORE
INSIGHT
We took over a London’s Carnaby St store for two months to raise awareness of our UK Aid match fundraising campaign
IDEA
Our campaign was called ‘For People, For Wildlife’. This is an initiative to protect wildlife by supporting communities who live side-by-side with wild animals. ZSL helps communities to set up sustainable livelihoods – like dairies, ecotours, guesthouses and tailor shops.
They help with start-up costs, train nature guides and develop other peaceful ways to live alongside wildlife. With reliable income and their families’ future secure,
people are empowered to protect the forest and its wildlife.
Helping it to regrow and thrive.
We made an immersive space with illustrations and incorporated the pictures from our marketing material. This space tells the story of each person and of the livelihoods they helped to create together with ZSL.
Illustration: Tom Sears