INSIGHT

We needed to show our audience how creating sustainable livelihoods will transform the futures of people and wildlife so they could support both through their donations.

IDEA

The futures of people and wildlife are intertwined. Around the world, animals face extinction. At ZSL we believe saving wildlife starts with people.

On the edges of national parks in Nepal, people live side-by-side with wild animals. 

Life is tough. Crops are trampled by elephants and livestock attacked by tigers. 

Families must risk their lives entering the forest to gather firewood and graze cattle, practices that damage wildlife habitats. Under pressure, some people are pushed to wildlife crime, like hunting bushmeat to feed their families. Worse still, they can become vulnerable to exploitation by the international illegal wildlife trade.

We can transform the future for both people and wildlife and help people set up sustainable livelihoods and protect the incredible wildlife they live alongside.