Simple Seasons

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Simple Seasons

Simple Seasons is the side hustle of Alexander Diulin, a leather crafter from Snezhinsk, Russia. He creates bespoke hand made items from the finest materials available and crafts them into something that will last a lifetime. When Alexander first approached me, Simple Seasons was just a hobby. A hobby that needed a strong foundation he could build his brand on.

Alexander wanted a way to make his products recognisable. A way to leave his mark. Although his goods were selling well to friends and family, there was no way he could take his products to the wider market in their current form. This is when he reached out, hoping a new logo and identity might elevate his handcrafted leather products to the next level, allowing him to turn his hobby into a full-time business.

The Problem

The logo design I created for Simple Seasons had to work flawlessly with Alexander’s craft material of choice - leather. To emboss a logo onto leather, you have to use a heated metal stamp (or laser) which causes the material to burn and curl, a nightmare scenario for any fine details within the logo.

Furthermore, without an effective logo design his products would get lost amongst every other craftsman in his area. So, every angle, shape and part of the designs I created had to not only work on leather but also give him a visual edge to grab the attention of potential retailers.

Above: Alexander in his workshop.

The Solution

Playing off of the name Simple Seasons and Alexander’s core vision, I designed a logo that showed the movement of the seasons and an organic handcrafted aesthetic. Using negative space elements to ensure all details of the design came through clearly. Ultimately, providing Simple Seasons with a timeless logo which will shine proudly on all of their current and future products.

Since December 2017 Alexander has expanded his product offering, using social media to take on enough orders to turn his hobby into a strong side hustle. With the trajectory he has, it is likely it will be a full-time venture soon as well. With growing interest from local retailers and stockists about his products and brand, the goal of turning his passion into a full-time business has almost been reached.

Above: Metal embossing stamps engraved with the new logo design. The smaller stamp is only 9mm (0.35") wide and still showcases the logo clearly in every application.

Testimonial:

"Throughout the entire process I felt Connor's enthusiasm and passion for his craft. I knew it was important for him to create a logo that was not only visually beautiful but also completely reflected the message and vision behind Simple Seasons.

For all of the discussions we had, I never once thought that something could go wrong, I was aware of any changes and I received excellent feedback and answers. Connor brought order to my thoughts, asking the right questions and developing an idea that will be effective for every aspect of my business.

In the end I received a great logo, which never ceases to amaze me. The logo design works in perfect symbiosis with my products and my customers now have an even deeper appreciation for my products. Thank you Connor!"

Alexander Diulin, Founder of Simple Seasons