The Swim Experience

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The Swim Experience

What happens after you've competed in the Olympics? Where does your athletic career go next?

Many Olympians take up private coaching, using their prestige to teach the next generation of top tier athletes. But, Dan Wallace wanted to take a different approach. Growing up obsessed with swimming Dan had a drive to give back to the wider and younger community. Instead of taking on a small handful of clients each year.

Using his experience as professional athlete and Olympic Silver Medalist he wanted to inspire children and teenagers to take up swimming, more specifically outdoor swimming.

The Problem:

Although Dan had the vision for his business he needed help communicating it visually. Whilst, the local schools were very interested in The Swim Experience without a strong identity he wouldn't be able to extend his programs nationwide.

The Solution:

I helped Dan refine his goals and focus his energy on the most important parts of his identity. Instead of building every flashy component possible we honed in on the elements that would give The Swim Experience an explosive start.

By the end of the project Dan had a practical, adaptable brand identity for The Swim Experience. An identity that easily could take on the coldest outdoor waters.

Testimonial:

"Connor has helped me create an effective brand identity and a fantastic logo design for The Swim Experience. It is sometimes difficult to fully explain your idea or vision but, Connor helped me by asking great questions and guiding me through the design process.

His work is extremely good and his advice has given me a clear course of action for my brand identity. I'd highly recommend his services."

Dan Wallace, Olympic Silver Medalist and Founder of The Swim Experience