Com Baileys é beeemmm gostoso
As part of a global branding strategy, Baileys had a double challenge in the second semester of 2019: raise the awareness of the liquor to a wider Brazilian audience, and insert the brand into the food territory, with a focus on desserts, coffees and ice cream.
Named "Com Baileys é beeem gostoso" ("With Baileys it's sooo tasty"), this 3 month campaign reimagined an assortment of traditional Brazilian deserts. Baileys' protagonism aligned right in time with the Holiday season in partnership with Tastemade, TudoGostoso and several top-tier Brazilian chef-influencers.
For this project, I collaborated as the content coordinator at F.biz, managing the overall strategy alongside media, influencer marketing agencies and publisher partners in the creation of assets to support both Baileys' and publisher's AON channels. The results were outstanding, with over 20.9M impressions of our recipes, an incredible brand lift and sales results.
