**** Project in Development ****
Full branding project for a south wales construction company - Delyn Construction.
Delyn mens harp in welsh, so I sketch ideas with the D in Delyn as a harp.
Initial design development.
Researching construction logo colour tropes I make a few different colour options as well as using colours from the welsh flag.
As slate is a staple material found in wales I decided to use it as a texture behind my two favourite colour options.
The effect made the brand feel more high-end and the client greatly liked it. However he was concerned that the shape of the D in the logo would be miss-understood as a V, and read as 'Velyn Construction'. To remedy this I re-designed the shape of the logo, giving it a more upright back and recognisable 'D' shape.
Final Symbol shape texture and chosen colours
The final Brand style used a light and dark colour mode. The default Style was a dark background and light Logo on top but also had the option of the Light background and Dark Logo.
The D shape itself also served as a Branding Symbol for smaller website and social media Icons.
Facebook and Instagram pages set up.
Business card, leaflet, and website still pending - check back soon for updates.
