Krushivardhan AgroTech is working as a bridge between Indian Farmers and customers to promote farmers and bring their food products on online stores under their name. My work was to develop the Food Product Packaging Design considering the growing Agro Industry in India.
The Need
The project requirement was to create packaging of dry fruits like cashews, raisins ( kismis in hindi ) and almonds developed by company to bring the products on online platform like Snapdeal.
The clear idea was to make packaging attractive and create eye catchy effect for online customer. The attractiveness of product and cost effectiveness for the growing startup were two major parameters to start. In minimum paper usage, the packaging was designed to make it cost effective for client.
The Thought Process
It started with basic attributes of happiness and cute face of a child. Various ideas were explored and the one with open mouth banged the attention !
The open mouth shows the eagerness and enjoyment to eat the delicious dry fruits. This expression became the brand visual identification mark and eventually all the product packages got the same.
The different packaging of types of dry fruits got varied colors. Special package of mixture of four varied dry fruits was also created named “Khushiyaan” meaning “happiness” !
