Sibiu BookFest is a yearly cultural event taking place in the city of Sibiu.
They approached Deux for an identity that draws on Sibiu's deep cultural roots and promotes reading in an age of easily-accessible entertainment.
We took one of the city's most iconic symbols, the Council Tower, and turned it into a writing instrument, reminding its citizens that as they are writing their own stories, they would undoubtedly benefit from reading the stories of others.
They approached Deux for an identity that draws on Sibiu's deep cultural roots and promotes reading in an age of easily-accessible entertainment.
We took one of the city's most iconic symbols, the Council Tower, and turned it into a writing instrument, reminding its citizens that as they are writing their own stories, they would undoubtedly benefit from reading the stories of others.
SEE THE COMPLETE PROJECT HERE →
--
Credits:
Brand Strategists/Designers: Deux
Creative Direction: Marius Ciuchete Paun & Cristian Simina
Art Direction: Robert Man
Photographer: Ciprian YAN Pascu
--
Thank you!
--
Credits:
Brand Strategists/Designers: Deux
Creative Direction: Marius Ciuchete Paun & Cristian Simina
Art Direction: Robert Man
Photographer: Ciprian YAN Pascu
--
Thank you!
