An academic project, where the task was to select a FMCG (Fast moving consumer goods) product to make creative ad campaign. I choose "Doy Soap" as my product.
Background: Although 78 brands failed in the market in the 90's, VVF (Vegetable Vitamin Food Company Pvt Ltd) a contract manufacturers for Johnson baby soap and Dettol was able to establish in the market with a good amount of sales volume.
About Doy: In 1990, the brand launched the doy soaps in the market. These soaps were specially formulated and developed by the experts for kids between the age group of 3ys to 10 yrs. These soaps were available in fun shapes like Samba (Lion), Teddy (Bear), Lucky (Duck), Mambo (Elephant) etc.
Proposition: Making bath fun and playtime.
Creative Idea Of The Campaign: To engage the kids inner adventure by introducing them to the shape of wild animals which made kids get into a different world of wildlife. To make their imaginary world come true!
Tagline: The Toy Soap
Poster Ads
Poster Mockup
Magazine ads
Magazine mockup
Hoarding ads
Infograph Design Front & Back
Infograph mockups
