Brand Identity
About: Smart Tech Solution is a trusted Nepal based IT company for software, mobile and web application solutions. It's also a civil-tech company that designs and develops civil engineering software. Smart Road is one of the prominent product of the company.
Design Strategy: Smart Tech Solution provided us a task to rebrand its identity. As a process of evolution of existing brand, we have came up with a clean and minimalistic design that redefines its visual look. We help to create a brand that echo between the consumers and businesses.
The brand mark has two combinations jointly made of two initials "S" and "T" inspired from connecting dots. Tech is an important keyword and around it, we have created a logo-mark with dots defining a sense of technology friendly symbol.
Together with the versatile icon and bold logotype, we've built a comprehensive design framework that contain color palette, patterns, typography and stationaries.