A CONCEPTUAL ADVERTISING POSTER FOR NESTLE POLO
Nestle Polo's unique selling point is the sweet mint tablets with a unique ring shape and their slogan is the mint with a hole. Looking at Nestle Polo past advertisements, they focuses a lot on the hole and the cooling effect it has when you eat it. Their target audiences are youth from middle and upper class.
For my concept, I want to bring across the message of their mint being very cool. However, my twist on that is I did not show the visual of the sweet having a cooling sensation but instead it being cool LITERALLY. I used their logo and mint to play with acronyms and emoticons which youths nowadays use a lot in texts.
