For this project, I was assigned to create an identity for the Sundance 2020 Film Festival. I designed a poster, ticket, badge, and program for the festival. I wanted to create a fun, professional identity for the event, so I chose imagery from the Sundance film Muteum. The color scheme follows the teacher from Muteum and I wanted to have the red dot be a recurring element throughout every deliverable so I used the lowercase "i"s in film and festival to help guide the viewer throughout each deliverable.