PROJECT OVERVIEW
The Client
They had this delicious product they needed the world to know about and they needed a brand packaging that would pique the attention of their target audience and attract patronage.
OUR APPROACH
We went through our usual exploration process to find a fitting logo for the brand and flexible accross all the defferent flavours of their product.
DESIGN EXPLORATION
Using the brand attributes and mood board, the sargent on the task came up with some sketches for three concepts which were further cleaned up on illustrator and turned into some lovely mockup samples.
The client liked the third concept but felt it looked a bit too aggressive. So we refined it a bit more to make it more subtle and friendly.
