Joybox
"Travel With Music"
Trigger
A train ride more than 30 minutes but less than an hour usually means you’ll be productive with various activities. Too short of a train journey and I’ll probably just sit or standing there twiddling my thumbs doing nothing. Boring, we lack the focus to actually be interested by the things we could be doing (reading, writing, talking).
Purpose
One of the most common ways to entertain customers is with the help of entertainment channels such as MTV Beats. This is an approach to bringing the most entertaining and popular music videos and similar design to viewers. Different music from various eras and genres is something that such an approach to bring the viewers with ease and with a colourful contrast that customer cannot miss.
Solution
Music has been around for thousands of years. Music appeals to everyone, and it brings joy to our mind. Jukebox has been around for almost a century but with the same model and method, imagine you can rent a mini jukebox and it could be enjoyed anywhere, we introduced you Joybox, where you can rent music to enjoy on a trip with MRT and release your mind out of a box and diminish your boringness
