There Will Be Dirt Sedona Tire and Wheel 2020 Campaign
Here are the print ads and social plans I have in place for Sedona 2020.
after re-designing the 2019 campaign look and feel, I decided to streamline Sedona and provide heavy emphasis on riding and lifestyle for the brand.
Sedona is about going out and having adventures- its about exploring and getting out there and having fun. Also, you'll inevitably get dirty from romping around and thats what this campaign centers on- the idea that getting muddy or dirty brings with it great joy and life experience.
Sedona didn't have a slogan so I brainstormed for quite a while and came up with the catchy slogan "there will be dirt." Along side this I also created the slogan imagery as well- styling it from the Sedona font and working with the in house photographer- we created the word dirt with actual dirt- and the effect was exactly what I was hoping for. These print ads run in a few nationally produced publications like, UTV Action, Rider, Dirt Wheels and more.
As far as the social media side of things- we have a campaign in place to grab attention using stylized posts to direct visitors to a landing page specially created for social media (ie: Facebook and Instagram) From there they will find themselves on a mini landing page, letting them read about the tire we are pushing at that time. If they are interested in learning more and how to get the tire themselves, then they can click forward and get to the Sedona Tire and Wheel website.
I really enjoy working on this brand and this campaign- it was a creative journey for sure- thanks for looking!
