Highway 2020 Print Ad Design Work
Below are some print ads I created for Highway 21 Apparel after re-working from the 2019 design campaign concept. I streamlined the design and went with a more clean look that allows the viewer to focus more on the action shot to gather attention when flipping through print ads. The whole goal is to grab the viewer and make them interested in the brand, while directing traffic to the website and to dealerships for product ordering.
For the slogan, I decided to create something new and I came up with "Don't let them tame you." As I felt it stood true with the brand and their values. I also created a new insignia to be used in each ad with the logo mark in the center- I branded the brand ha!
These print ads that I color corrected and edited and created went into the following nation wide publications: Iron and Air, Rider, Cycle News, and META.
Thanks for looking!
