Amari Soap Logo Design & Packaging, Lebanon, KSA
Amari’s logo positions it as a unique natural soap brand that is characterized by being luxurious & sensational.
The logo is made of the name typography & a circular icon in its background.
The typography, created by a sleek hand-written font is made of «amari» word written, from the center towards the sides, in both Arabic & English languages; each following its direction center->right for English «amari» & center>left for Arabic « قمري».
At the center, with the common «a» & «ق», this creates a unique mixed-language letter «ā ». In order to guide the legibility of its connected typos & emphasize on the «ā » the sun/moon golden circle is set behind it leaving the whole shape of the logo as a setting/rising moon/sun in the horizon with all the emotions it could hold & stories that could be told.
The hand-writing font style was purposely chosen to replicate the twisted, knotted olive tree branch.
Two colors are used in the logo, Black to keep the classy look & Gold for luxury.
