Central Seafood is an online retailer of one of the largest seafood wholesalers in Hong Kong. Central Seafood is committed to collecting quality local and international seafood and premium foods including Boston lobster, Alaskan crab, South African abalone, Scallops, New Zealand pearl oysters, Red Groupers, etc., They strive to bring the freshest and highest quality marine products to Hong Kong people.
Alaskan Crab is the signature product of Central Seafood, crab shape showcase the brand mainly selling - high market seafood. But the brand identity we aimed to build up a friendly and flexible image to match with the service that Central Seafood is providing, a flexible shipping service for high market seafood.
Silhouette crab contains mystery mood of the brand, represent many categories of seafood that Central Seafood can provide, enhance the strength image of the company, also target audience are able to understand the industry of Central Seafood at the first place.
We tried to develop a consistency typeface for Central Seafood logo. They aimed to be solid also smooth, capable to deliver "speediness also steady" feeling.
Easy shopping for high market seafood, the shopping cart is user-friendly with clarity product picture, to purchase fresh high market seafood, just by one click on audience hand.
