Ocean Empire International Ltd. Established its business since 1992. It mainly operates Ocean Empire Food Shop and Welldone Food Company (Central Factory) and the sales of traditional Cantonese congee favorites.
The old logos and design has been used for several years, the style of its own artwork is not consistent with the improving brand image and shop decoration. In order to establish a new image and expand the customer base, a fresh and trendy style is adapted.
The main theme color – purple is adapted for all kind of new artwork such as print ad, menu and poster…etc. To attract more young audience, trendy elements and graphics are added to generate a new, young and energetic brand image. The style is completely different than before, but the brand is still easy to be recognized.
A membership of Ocean Empire International Ltd. Providng preferential for customer, also helping company to promoting their special offer to customer more easily.
In order to increase brand loyalty, Customer Relationship Management (CRM) is established. Members can enjoy special privileges while presenting the membership card. POP ART, bright color & handwritten logo are the elements to generate a more youthful, energetic and friendly brand image.
