Branded Environments - HomeHQ

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Award Winning Home HQ

Preserving the Heart of an Old Building

Charter Hall had taken on a huge project, to turn a run-down heritage listed building into a home-maker centre for Sydney’s North Shore. This building had already lived a fascinating, pioneering life, pivotal in the expansion of the Sydney railway and growth of our largest city. Starting as a brickworks in 1878, the building later became a factory workshop, warship yard and Willoughby City Council vehicle depot until it was vacated in 2008. A project of this design was to be a first in the area, so there was a real opportunity to set the standard for future large-scale restoration and to ensure a small part of Australia’s young history lived on.

To capture and amplify the unique story of this well-loved building through visual design was the brief. ‘We want customers to feel a strong sense of pride and nostalgia when they enter this building’, said Rice Daubney’s Lead Architect. And so I transformed into a visual historian, trawling through dusty archives, interviewing councillors and elderly locals to acquire long-lost images and original plans.

Visualising the story of the building was the easy part. In close and constant contact with the Architects, I created a colour palette, canvas of glass panels and wall graphics complementary to the design and creative tone of the building. The Artarmon Home HQ has since won several design and development excellence awards and continues to be a highly attractive place for businesses and shoppers alike.

Architect: Rice Daubney (now HDR Rice Daubney) - Susanne Pini, Lead Architect

Photographer: Brett Boardman, Brett Boardman Photography ©

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