It's a Fan Thing
SYFY came to loyalkaspar for a total reinvention of their network that welcomed all fans of sci-fiction and fantasy to the network. As Art Director I helped develop the editorial design language & tone of voice for the network. The visual identity was centered around a typographic core that could be flexibly applied across multiple platforms.
A revitalized digital presence established SYFY as a trusted news destination for fans of sci-fi & fantasy. A series of editorial bumpers drove viewers to the new website with a tone-of-voice that spoke directly to fans, and connected the on-air experience to the newly relaunched syfy.com
Concept Development
Earlier exploration was centered around the idea that the knowledge of the genre was encoded in the DNA of the network. This authoritative frame evolved into the more inclusive tone-of-voice of the final rebrand.
